01 | Overview
THE ASK
Help new students integrate into life on VCU Campus.
Context
VCU Brandcenter Student Project
Skills
User Research
UI/UX Design
Branding
Prototyping
Animation
Tools
After Effects
Figma
illustrator
Background
Nearly half (47%) of college students don’t have a car, but only 7% of college students carpool. When asked why, most said they would, if the asking part wasn’t so… awkward. Making friends in college is hard enough, and constantly asking for rides can make students feel like a burden. This fear of rejection stops carpools before they start.
Opportunity
How might we provide college students with access to carpool opportunities?
02 | Tagalong
How it works
Tagalong is an entirely new rideshare experience, it’s a secure network of classmates creating and asking for rides. Through time sensitive feeds, group sharing, and location optimization, carpooling has never been easier. With Tagalong you're not in the way, you're on the way.
Privacy and Security
Safety is the utmost priority. To help ensure the safety of tagalong users, there will be a double authentication system to verify users are members of the University. During orientation, students will receive a tagalong code unique to their school, which can also be found on posters around campus. During the onboarding process, users will have to provide their code and university-sanctioned email address to complete account registration.
Group sharing
Users can share posts to public or private groups. These groups are perfect for clubs and organizations, specialized colleges, and hometown travel. For large scale Universities the group sharing tool is vital for tagalongs success.
Navigation
Tagalong's persistent side navigation allows users to easily navigate time-sensitive feeds and quickly find rides that suit their schedules.
03 | USER FLOWS
ACCOUNT CREATION
Post CREATION
Accepting ride
Full Walk through
04 | The Process
User Persona - Driver
User Persona - Taging along
Site Map
Preliminary designs
05 | Reflections
I learned so much from this project. It was trial and error, seeing what work and what doesn’t and reiterating and reiterating. This project really highlighted the importance of designing through user flows and use cases. There isn’t an app out there similar to this, so starting from square one with no true blueprint was challenging yet so rewarding.
Credits
Jack Franco (CW)
Jade Chen (AD)