01 | Overview
THE PROBLEM
Young people are facing more societal uncertainty than any other generation.
Context
D&AD Submission
Skills
Experiential Art Direction
Ui/Ux Design
Tools
Illustrator
Figma
Photoshop
Insight
When young people need comfort, they turn to their favorite tv shows, and they’re choosing to rewatch these shows over new ones because there’s comfort in predictability.
idea
02 | The Campaign
VERIFIED HOMEY SHOWS COLLECTION
A new product line of Kraft shapes based on Gen Z's favorite comfort shows.
Comfort on Demand
To launch the campaign, we'll open a nostalgic movie store with our limited addition VHS collection.
Roku City
Order your VHS collection Mac & Cheese without ever leaving the couch through our Roku City placement.
Website
For those who can't make it in person, the VHS collection can be purchased online.
03 | The CAse study
Group
Nicklaus Martinez (ST)
Sarah Newman (ST)
Paris Cipollone (CW)
Jess Reporti (AD)