Meta Quest 2

Context

NSAC Submission 2022 National Champion

Discipline

Creative Director

Year

2022

Position MetaQuest 2 as a tool for Gen Z to create quintessential college memories.

When talking to current students about college essentials, we heard the obvious laptop, textbooks, and twin XL sheets, but overwhelmingly, Gen Z's said the memories they make with their friends were the most important part of their university experience. These intangible moments change their perspective and shape them into the person they're meant to be.

Context

NSAC Submission 2022 National Champion

Discipline

Creative Director

Year

2022

Position MetaQuest 2 as a tool for Gen Z to create quintessential college memories.

When talking to current students about college essentials, we heard the obvious laptop, textbooks, and twin XL sheets, but overwhelmingly, Gen Z's said the memories they make with their friends were the most important part of their university experience. These intangible moments change their perspective and shape them into the person they're meant to be.

Monique

Monique

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CUT OUT BILLBOARDS

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We'll blur the lines between reality and virtual reality with cutout billboards. These reimagine our static ads by using the real sky as the canvas, reinforcingour message that VR enhances reality, not a replacement for it.

See more on Pace salsa's socials.

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