
Kraft
VERIFIED HOMEY SHOWS COLLECTION
A new product line of Kraft shapes based on Gen Z's favorite comfort shows.
COMFORT ON DEMAND
To launch the campaign, we'll open a nostalgic movie store with our limited addition VHS collection.
ROKU CITY
Order your VHS collection Mac & Cheese without ever leaving the couch through our Roku City placement.
For those who can't make it in person, the VHS collection can be purchased online.
The Case Study