Arby's
LOVE THY ARBY'S REWARD PROGRAM
Love thy Arby's is a loyalty system where users can unlock badges based on their purchase history that simultaneously plays into the perception the public has of the brand.

Social Sharing
Share personalized graphics and videos directly to social platforms.
Fresh Meats Pin
Customers who place an in-app purchase within the first three days of signing up will receive a Fresh Meat enamel pin in their order at pickup.
Confess N' Curly
A brand activation for people to publicly confess their love for all things society deems embarrassing.
Holy Meatrimoney
Commit the ultimate act of love and marry Arby's in the iconic Las Vegas drive-thru little white chapel by ordering through the app in Las Vegas.
Love thy Arby's Collection
The campaign will launch exclusive merch for Arby's rewards members that can only be purchased through the app.